Feb 13 2010
The Benefits Of Address Verification Software For Business
Address verification software for business can have a direct positive impact on the bottom line. Because an address verification system can run as a web service they can be easily integrated into a business' web site and computer applications. The calls to the web service can be completed in a few seconds and won't slow down the business flow. Most software systems provide the application programming interface for easy customization.
Incorrect address information flow into databases from data entry errors. These mistakes can be prevented with the implementation of an address verification system. An address can be verified as the data is being typed. Forms can be automatically filled with Intelligence and auto-complete features which also reduce the amount of keying. Data entry becomes faster which improves productivity. No longer will time be wasted as staff manually search for zip codes or correct spelling of cities and street names. Maintenance runs can be schedule that can correct old data which will ensure that data is clean.
For businesses that have route sales or delivery services a package that includes map coordinates can be very useful. Drivers can have a GPS Navigation system in their vehicles which can receive map coordinates. Another way that map coordinates can be used is in the assignment of sales leads. Sales representatives can be associated with zip codes. Sales prospects can then be assign to the appropriate sales staff based on the customer's zip code. Potential customers will be contacted faster.
Mail returned as undeliverable is very costly. The expense in supplies, postage, and manpower of having to re-mail can be dramatically reduced. Customers will receive bills and invoices quicker. There will be a real improvement in customer service when your mailing address data maintains its integrity. Delays in the delivery of invoices will hurt your cash flow as the receipt of remittance will slow down. The quicker your customers receive their bills the sooner they can pay them.
Modules that gather and organize customer demographic information can be used to target advertising based on Zip+4, bar code data, congressional district or census blocks. Make your address data work for you and not just sit idle in your database. When sales staff contact potential customers they can design their pitch based on the prospects demographic information.
Address validation can even be used to fight fraud and abuse. You can quickly identify false or suspicious data. Phone notification features will call a phone number to verify both the number and location. The Social Security Death Index can be accessed to prevent phony credit applications.
Google, USPS, and major delivery services like UPS already have application programming interfaces and subscription web services available for address verification. These services are low cost and sometimes free. For organization that have more advanced need there are many fine software packages available with the advanced features discussed here. You can take advantage of trial offers and demo versions to preview specific packages.
In order to compete in today's business environment an address verification software for business is necessary. The benefits are tangible: improved customer service, reduce costs and improved cash flow. Systems can be easily integrated into a web site. Today's packages use the latest web application technology such as XML Web Services and AJAX function calls.
Canadian Coporate provides leading location content and software solutions to solve key business challenges. Location intelligence solution consisting of the most relevant location content which includes: address validation, address databes, geocoding software, postal code map, address verification and Spatial data.
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